Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Mental Health and Nutrition: A Look at the Research
Functional nutrition for mental health is back in the spotlight as consumers deal with the stress and anxiety brought on by the COVID outbreak. Here’s a look at…
A Look at 2021 MegaTrends #2: Building a Lifestyle
Today’s consumers are looking for food and beverage products they can identify with and that support their personal lifestyles. Brands that understand this…
5 Plant-Based Protein Trends for 2021
With the pandemic driving new interest in healthy eating and more consumers exploring (and enjoying) plant-based protein products during the lockdown, the…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
A Look at 2021 MegaTrends #1: Generation Me
Understanding your target consumers is essential to connecting with them and delivering products that meet their needs. Here we look at the key differences…
Functional Beverage Trends in LATAM
Latin America’s $14 billion functional beverage market continues to expand as more consumers reach for products that offer health benefits in a convenient…
Top Snacking Trends in China
China’s fast-growing snack food market is creating exciting opportunities for manufacturers. Explore the top snacking trends in China—including consumers’…
Data Driven Health Trends: Elevating Nutrition in Future Fitness Tracking
Recent advances in health tracking technology are poised to change the field of personalized nutrition in a big way. Learn how the future of fitness tracking…
One Year In: Our Insights on US Consumers A Year after COVID
Since the outbreak of COVID-19, Glanbia Nutritionals' consumer survey has been tracking consumers’ perceptions and behaviors around food, supplements, exercise…
What's Driving Market Demand for Growing Up Milk?
Looking for the next ingredient for your growing up milk formulation? Check out trends in this growing product category and learn about ingredients parents are…