Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Active Lifestyle Consumers Reach for Micronutrients for Support
Active consumers are becoming increasingly aware of how important certain micronutrients are to keeping them healthy and feeling their best. Here’s a look at…
A Look at the 2021 Sugar Substitutes Market
Strong consumer interest in healthier snacking options is driving growth in the sugar substitutes market. Here’s a look at the trend in sugar-free foods and…
What's Behind the Refrigerated Nutrition Bars Trend?
Bring your jacket because nutrition bars are on the move to cooler locations.
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Meet the Experts: Carla Clissmann
Carla Clissmann, Commercial Director at Glanbia Nutritionals, shares her experience in the dairy industry and why she thinks it is a really exciting time for…
Fortified Toddler Nutrition: A Recipe for Success
Did you know that a toddler is more active during that stage than at any other point in life, averaging 2,368 steps per hour? Optimal nutrition is the…
European Consumers Prioritize the "Functional" in Functional Beverages
European consumers are increasingly interested in sports and energy drinks that can deliver more than just a hydrating energy boost. Learn about opportunities…
Interest in Mind/Body Health Drives EMEA Functional Beverage Preference
The emergence of mind/body health drinks in Europe underscores the growing awareness among consumers of the mind-body connection and how it can impact health…
Energy Drinks Top the Functional Beverage Charts for European Consumers
Energy drinks now make up 44% of the functional beverage market in Europe, the Middle East, and Africa (EMEA) with strong growth ahead. 1 Learn what’s driving…
Meet The Experts: Yves Vantomme
The trend for plant-based protein is going from strength to strength across Europe, as awareness grows on its health and sustainability benefits. Here, we speak…