Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
The Right Time for Protein Snacks
Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…
A Snapshot of Gen Z: The Key Characteristics
With Gen Z growing up, food companies are taking a closer look at the concerns and preferences of this influential generation. From social media to health to…
Global Trends in Breakfast Cereals
Here’s a look at the global trends in breakfast cereals, the top cereal markets, and reasons people are increasing their consumption of breakfast cereal.
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
What Americans Are Snacking On Today
Our latest consumer study gives key insights on US snacking trends—including which snacks Americans are consuming right now and which ones are on the rise.
Healthy Snacking
The shift toward healthier eating is an exciting trend that’s reshaping the snack food industry. It’s raising the bar and encouraging innovation among brands to…
Ways of Eating in Europe in 2023
The COVID-19 pandemic has accelerated consumers’ interest in healthy eating—including eating less meat. Here’s a look at the data on how European consumers are…
7 Things Food Manufacturers Should Know about Generation Alpha
While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers…
Protein Bars: The Key Drivers of Future Category Growth for Chinese Consumers
As protein bar sales grow globally, new opportunities are emerging. Learn the three top drivers of future growth in protein bars, according to our consumer…
Healthy Savory Snack Trends 2023
The 2023 healthy savory snack trends show how brands can use formats, flavors, functional ingredients—even sustainability—to develop the savory snacks consumers…