Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
The Active Female Consumer
Active women today are interested in products that can support their active lifestyle, giving them the strength and energy to tackle each day head on. Foods…
What Is a Micronutrient Premix?
Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.
Potassium and Endurance
Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Creating a Functional Beverage for the 2023 Consumer
Consumers are reaching for functional beverages for energy, sleep support, immune health, and more. Learn how to create functional beverages for the 2023…
Amino Acids: The Building Blocks of Protein
Amino acids are the building blocks of proteins, supporting muscle recovery and providing energy. Here’s what to know to create a protein-building amino acid…
2023 Nutrition Trends for Active Adults: What They Are & Why They Matter
The new active lifestyle consumer is driving mainstream growth in sports nutrition products. See the top 2023 nutrition trends for active adults and how the…
ASPAC Functional Beverage Market Insights for 2023
The Asia Pacific functional beverage market is the largest in the world, with more growth ahead as consumers seek out functional drinks for immunity, energy…
Top Dairy Trends to Watch in 2023
The dairy category offers consumers so much—indulgent taste, healthy nutrition, and functional wellness benefits. All these attributes are showing up in the…
Cheese It Up for National Cheese Lovers Day!
January 20th is National Cheese Lovers Day—a day for cheese lovers to celebrate the many ways to enjoy cheese. Here are some exciting cheese trends for…