This generation also expresses an interest in personalized food and beverage and is willing to pay more for it.1 To tap into the Gen Z market, personalized nutrition companies can connect through Gen Z’s health and wellness priorities. For example, the top health concern among Chinese 18–24-year-olds (at 43%) is poor eyesight.2 In the US, companies might lead with an emphasis on nutritional support for mood and mental wellness.
Parents Interested in Cognitive and Other Benefits for Their Kids
Gen Alpha and Gen Z kids make up another target consumer segment for personalized nutrition products—in this case, due to their parents’ strong interest in products that provide high-priority health benefits. Mintel reports a specific opportunity here in hydration products with added benefits, such as ingredients for cognitive support.
“Brain water” for kids tackles parents’ concerns about their kids not drinking enough water (a surprisingly widespread problem linked to headaches, irritability, and reduced cognitive function) and having the proper nutrients to support the developing brain, such as magnesium, zinc, B vitamins, and DHA. In China, 30% of parents prefer to buy beverages with DHA/EPA and 36% would be interested in buying a beverage for their 4–12-year-old if it contained B vitamins.3
Addressing Their Personalized Nutrient Needs
Whether your company is looking into developing personalized nutrition products for children, seniors, or anyone in between, our custom premix solutions can get you there fast. We offer the high quality nutrients your consumers need to support their optimum health and wellness, pre-blended for your product.
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