EdiSparklz® Cereal Applications

Healthy doesn't have to be boring. 

You Don’t Need More Sugar and Fat from Your Topping, Just Eye-Catching Color 

The use of bright or unexpected colors to attract consumers’ attention online has created a market for colorful food and drinks that can “go viral”1, especially for seasonal and limited-time-only products (LTOs). However, traditional sprinkle toppings add unwanted fat and sugar to your product. With growing awareness about health issues associated with high sugar consumption, consumers are interested in products that do not contain more sugar than necessary2. EdiSparklz allow you to add glitz to your cereal without the unwanted sugar.

EdiSparklz® Benefits for Cereal Applications


EdiSparklz® Edible Glitter Are the Ideal Solution for Creating Bright and Colorful Cereal Products your Customers Will Love

EdiSparklz flakes and shapes are versatile inclusions that provide a bright pop of color for a distinctive look. They have no flavor, no sweetness, and no added calories. EdiSparklz are:

  • Compliant with U.S.P., N.F., and F.C.C. specifications
  • Certified Kosher and Halal
  • Glitter is heat resistant to 450°F, and will not melt, brown or bleed. It can be added to either an oil-based solution or sugar slurry without melting, making it compatible with single-stage coating applications.
  • Thin and lightweight, EdiSparklz stick to any slightly moist surface and will not bounce off, making it ideal for two-stage coating applications.  

1. Insights in Marketing, How Does Color Influence Consumer Behavior?, accessed 12 2019, 2. Mintel. Patent Insights: Sugar Reduction, October 2021, 3. Glanbia Nutritionals U&A Survey, 2021.

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