Use Color to Deliver Supplement Products That Attract Younger Generations
Social media is a big influence on purchase decisions, especially for younger generations. Gen Z and Millennial consumers tend to be less brand-loyal when it comes to purchasing vitamin, mineral, and supplement (VMS) products, making them more open to being swayed by marketing and influencers they see on social media1. This has led to a market focused on the use of bright or unexpected colors to attract consumers’ attention, especially for younger generations looking for new and innovative supplement products. Create a distinctive look for your new VMS product with EdiSparklz edible glitter. EdiSparklz work as an inclusion to create distinctive looks for ingredient cues, product differentiation, and brand recognition.