From Kellogg’s Unicorn Froot Loops to Pringles Thanksgiving Dinner-Flavored Chips to Hershey’s Milk Chocolate Bars with Glow-in-the-Dark Wrappers, limited-time offers are an exciting and effective way to attract new customers, grow brand awareness, and boost sales. But what’s the secret to making them work? Learn the best practices for creating successful limited-time offers and line extensions—plus the most frequently missed opportunities.

This May, celebrate our country’s cheese producers and all things cheese for American Cheese Month. Learn about American cheeses and get inspired by some classic American cheese dishes with a twist!

How do people know how much protein is the right amount of protein for them, for their lifestyle, for their needs? It really depends.

At the beginning of the Covid-19 pandemic, when shelter-in-place orders were first issued, and normal life was uprooted, we saw a steep decline in dieting. Consumers started buying more comfort foods at the store like cheese¹ (because cheese is fantastic and we fully support those that seek comfort from it) and carbs³, and people started cooking and baking more at home.¹ Jokes about putting on the “covid 19” started to pop up, and people related to each other’s more indulgent diets.