Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.
Bioferrin®
Featured ContentPremium Source of Iron Binding & Immune Modulating Lactoferrin
ProTherma®
Featured ContentProtein that takes the heat. Consider the landscape for hot ready-to-mix powdered applications changed.
Athletic & Sports Performance
InsightThe evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.
Consumers are looking to improve their energy, but do they want a quick boost or sustained energy? A beverage or a bar? Here, we define the needs and opportunities in the evolving consumer energy landscape.
Healthy Snacking
InsightThe shift toward healthier eating is an exciting trend that’s reshaping the snack food industry. It’s raising the bar and encouraging innovation among brands to produce healthy snack options that also deliver that moment of indulgence consumers expect from a snack.
Healthy Snacking Trends for 2025
InsightIt’s full speed ahead for the healthy snack market as consumers embrace healthier eating habits through simple snack choices. Check out the 2025 healthy snacking trends, from protein pretzels and popcorn to better-for-you brownies and cookies.
The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein-packed dairy alternatives.
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities.