The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein-packed dairy alternatives.
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The Power of Creatine
InsightHigh growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands. Here’s what to know about formulating with creatine for beverage applications.
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.
Innovate your next workout recovery product with these essential performance recovery nutrients.
Most Popular Flavors for 2025
InsightFrom OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising taste experiences.
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities.
Cross Flow Microfiltration (CFM)
Innovative technologyCross Flow Microfiltration is considered the gold standard approach to producing whey protein.
Granulation
Innovative technologyGranulation is a process of forming single particles from multiple small and large particles, allowing them to be more easily compressible, become more soluble in liquid or to improve the flowability of a powder.
Microencapsulation
Innovative technologyMicroencapsulation is a process by which we apply a protective coating called a matrix around a small particle called the core or active. The matrix keeps an active ingredient locked in and stabilized until the release of the material is desired.
