Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.
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OptiATP™
Featured Content
Optimized Bioidentical Adenosine 5-Triphosphate (ATP) to Fuel the Body
Create Next-Gen Energy and Sports Ready-to-Drink Beverages with Adenosine 5-Triphosphate (ATP)
GuideConsumers want products that support a host of their energy and performance-related needs — from sustaining energy to refueling or recovering. Though ingredients like caffeine still dominate, more people are looking for functional, nonstimulant ingredients backed by science.
What's Being Added to Water
InsightNew products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking for.
In the evolving landscape of dietary supplements, one trend stands out: consumers are growing weary of traditional tablets and capsules.
Bioferrin®
Featured ContentPremium Source of Iron Binding & Immune Modulating Lactoferrin
ProTherma®
Featured ContentProtein that takes the heat. Consider the landscape for hot ready-to-mix powdered applications changed.
Strength for Life
Featured ContentStrength Is More than Muscle—It’s a Foundation for Life
Athletic & Sports Performance
InsightThe evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.