The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein-packed dairy alternatives.
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Muscle Synthesis Stimulators – Hydrovon® EET & NXP-GF®
Featured ContentHydrovon EET and NXP-GF support muscle protein synthesis.
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities.
Most Popular Flavors for 2025
InsightFrom OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising taste experiences.
Taste the Trends
Featured ContentHigh protein products have expanded beyond the shakes and bars loved by competitive athletes into mainstream food and beverages for all consumers. Dive into the newest wave of protein demands and occasions on the market.
For World Milk Day on June 1, we’re celebrating dairy industry innovation that’s shaping the future to embrace the needs of sustainability-minded, health-conscious consumers.
Witness the market transformation with marine collagen tripeptides.
Protein Myths & Truths - Bust the Myths, Unlock the Truths
Featured ContentSharing accurate nutritional information is important. It enhances consumers’ understanding and empowers them to make informed and healthy choices. Here, we dispel some common myths around protein.
CuroWhite®
Featured ContentAll the Benefits of Curcumin but White for Easier Manufacturing