Understanding the Demand for Healthy Snacks
Grand View Research estimates the global healthy snacks market will reach nearly $33 billion by 2025 (5.2 percent CAGR 2019-2025). The healthy snacks market includes products such as bars, nut and seed snacks, dried fruit snacks, trail mixes, savory snacks, and meat snacks.
A number of interrelated factors are driving growth in healthy snacks, including:
- Interest in health benefits from food
- A desire for weight management solutions
- The perception that healthy snacks provide satiety
- Healthy eating lifestyle promoted by celebrities, athletes, and bloggers
- Healthy eating lifestyle as personal branding and virtue signaling
- Rise in disposable incomes in many countries
- Increase in the number of working professionals
Key Features of a Healthy Snack
Certain key elements define a healthy snack. A healthy snack is nutrient-dense—featuring protein, fiber, vitamins, minerals, or a combination of these. It has low or no added sugars and contains a sensible number of calories. It's a bonus if the healthy snack includes a clean label and functional nutrition, such as added omega-3s or probiotics. Of course, a successful healthy snack also tastes delicious!
What’s Trending in the Healthy Snack Segment
Snack food manufacturers have gone above and beyond in responding to consumers’ desires for healthy snack options. The healthy snacks most popular today are fun and innovative, with appealing ingredients that impart exciting tastes and textures.
Veggie chips have taken root in the snack food category. Root vegetables are trending big, with a number of brands selling chips made from beets, carrots, and sweet potatoes. Brilliant colors and a touch of sweetness are characteristic of these products. Lotus root chips are an exciting addition to this lineup.
Veggies are beloved for their vitamins, phytonutrients, and fiber. Some veggie chips are even being sold in the produce section—a reminder to consumers that they are indeed vegetables. Brassicas are also expanding in snack foods, with kale, cauliflower, and Brussel sprout powders being added to grain-based chips, crackers, and puffs.