2021 Infant Nutrition Trends
The infant nutrition category is known for its cutting-edge research and incorporation of key findings into products that can support the health and wellbeing of infants even more effectively. Along with these efforts comes the need to clearly communicate product benefits to parents, while meeting their preferences and often food and beverage trends, as well. This year’s trends reflect all of these aspects.
Check out the 2021 infant nutrition trends impacting the category:
Interest in mimicking the nutrition of breast milk continues to drive innovation in the infant nutrition category, with human milk oligosaccharides (HMOs) as the hero ingredient. Globally, new baby formula/milk launches with HMO ingredients grew more than tenfold between 2017 and 2019.1 With increased awareness of the role of HMOs in supporting immune system development, this trend is expected to continue.
2. Digestive Health
Digestive health is on track to be the next big innovation area in infant nutrition. Among recent global infant formula patents, 29% address digestive problems, while 29% focus on the gut-brain axis; another 13% pertain to gut-immunity.2 In China (the largest consumer base for infant formula), 2 out of 3 parents are concerned about poor digestion when feeding their children under three, making it the top concern.3 The high level of patent activity indicates a wave of new products ahead with digestion and gut-brain benefits.