Create Colorful, Eye-Catching Confections with EdiSparklz®
Social media has become a key information source for consumers who want to be at the forefront of today’s food trends. With 93% of consumers citing appearance as the most important purchasing factor1, “Instagrammability” has become one of the most important metrics in modern marketing. This has led to a market focused on the use of bright or unexpected colors to attract consumers’ attention, especially for seasonal and limited-time-only products (LTOs). EdiSparklz are the solution to achieve this.
