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As human needs evolve, so do our energy requirements. It's evident that energy isn't one-size-fits-all, spanning from exhausted parents to elite athletes—everyone seeks heightened energy, mental clarity, and focus.
Until now, formulating beverages containing energy-boosting ATP has been a challenge. Standard sources of ATP rapidly degrade under typical high-heat beverage processing conditions and through the shelf-life of the finished beverage. OptiATP provides an optimized form of ATP that remains stable in beverages.
Product Innovation Starts with Understanding Strength
Explore consumer trends and regulatory best practices with a panel of experts to help you begin charting your product development course through surging consumer interest in immune health.
As food and beverage manufacturers seek to connect with consumers, they often consider their target consumers in terms of generations (such as Millennials or Boomers) to gain insight. Learn how the Generation Me approach can be used to understand microgenerations—including what they're looking for and how they’re making their food choices.
First presented at SHIFT20, this insights deep-dive explores how each microgeneration has responded to the COVID-19 pandemic.
How Nutrition Has Different Meanings for Different Generations and What That Could Mean For Your Business.
You have questions; how will Covid-19 continue to impact your industries, your consumers, and your product categories?
We invite you to visit us at Booth #1659 at Natural Products Expo West this March to discuss your ingredient needs. From plant-based proteins to custom nutrient premixes and flavors, we offer ingredients that address today’s top trends.