Surging interest in immunity has created high demand for products with antioxidants like vitamin E. Here’s a look at why vitamin E is so important, some top sources of this essential nutrient, and tips on overcoming common formulation challenges with vitamin E.
Close
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
Growth in plant-based and flexitarian lifestyles is spurring innovation in dairy staples like yogurt, with plant-based yogurt a top trend to watch for 2021. Learn what consumers are looking for in plant-based yogurts and how brands are responding.
KSM-66® Ashwagandha
Featured ContentFunctionally Optimized High Concentrated Ashwagandha
The gummy format continues to grow in popularity as more consumers embrace non-pill formats that work for their lifestyles. Here’s a look at five key insights for supplement manufacturers interested in this growing segment.
Add Some Sparkle To Make Your Product Shine
Featured ContentSocial media has become a key information source for consumers who want to be on the forefront of today's food trends. With 93% of consumers citing appearance as the most important purchasing factor1, "Instagramability" has become one of the most important metrics in modern marketing. EdiSparklz® are a great way to add sparkle and shine to elevate any product.
What Consumers Consider as "Natural"
Featured ContentOne of the biggest trends in food claims in recent years has been the claim of “natural.” Natural products are now easy to find in mainstream grocery stores and under mainstream brands. But with no official definition of “natural,” manufacturers often struggle to meet all consumers’ expectations in this area. Check out what today’s consumers think of as natural and how it affects their food choices.
Beauty-from-within products are on the rise. While beauty supplements continue to do well, there is an emerging opportunity in functional beverages and foods with beauty benefits, particularly to support healthy skin.
The Beauty of Biotin
Featured ContentBiotin is a stable B vitamin that functions in the metabolism of macronutrients such as proteins, carbohydrates, and fats. Other names for biotin include vitamin B7, vitamin H, or coenzyme R. Biotin is a coenzyme involved in the creation of nucleic acids and fatty acids.