Anyone with a toddler knows that keeping up with one can be a workout, for both you and the active adolescent. Optimal nutrition is the foundation for this period of high growth and activity in our lifecycles. Though they’re not babies anymore, their nutrient needs are still different from those of older kids or adults.

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key targets for functional products. 

Millennial mothers face unique mental health challenges. Targeted nutritional support products with key ingredients can address their needs.

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.