Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product innovation.

Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.

For National Dairy Month, learn about three of our dairy industry innovations: solutions for protein enhancement, lactose-free options, and cultural flavor exploration through dairy.

Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities. 

The shift toward healthier eating is an exciting trend that’s reshaping the snack food industry. It’s raising the bar and encouraging innovation among brands to produce healthy snack options that also deliver that moment of indulgence consumers expect from a snack.