Explore consumer trends and regulatory best practices with a panel of experts to help you begin charting your product development course through surging consumer interest in immune health. 

As food and beverage manufacturers seek to connect with consumers, they often consider their target consumers in terms of generations (such as Millennials or Boomers) to gain insight. Learn how the Generation Me approach can be used to understand microgenerations—including what they're looking for and how they’re making their food choices.

First presented at SHIFT20, this insights deep-dive explores how each microgeneration has responded to the COVID-19 pandemic.