Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…

Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Discover OvenPro Sweet Treats: Unveiling Innovative Solutions for Better-for-You Bakery at FIE
Launched at FI Europe (FIE), OvenPro ® Sweet Goods is designed to meet the high…
Emerging "Better For You" Eating Trends in Europe
Better-for-you bakery products are reshaping indulgent snacking, meeting health-conscious demands, and driving new growth opportunities.
Global Trends in Women's Health
Women’s health journey evolves through distinct stages—each with unique nutritional needs. See how brands can create tailored products for every life stage.
US Sports Nutrition Outlook for 2025
Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends.
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC


Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative ingredients to health-focused formulations, helping manufacturers stay ahead.
5 Plant-Based Protein Trends for 2025
The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein…
Revolutionize Your Bakery Offerings: Why Now is the Time to Embrace Protein-Enriched Snacks
Our solution makes it easy to formulate the protein-enriched baked goods today’s consumers are looking for and help your brand stand out as a leader in better…
What Americans Are Snacking On Today
Here’s a look at what consumers are snacking on today, the growing interest in protein-fortified and sugar-reduced snacks, and other key snacking trends.
Navigating the Future: Key Trends from Our Recent MegaTrends Webinar
Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product…
Innovating Indulgence: How R&D Teams are Redefining Healthy Snacking
As the snack industry pivots toward healthier options, R&D is charged with innovating indulgence to meet consumers’ dual demands for indulgence and health.