Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Discover OvenPro Sweet Treats: Unveiling Innovative Solutions for Better-for-You Bakery at FIE
Launched at FI Europe (FIE), OvenPro ® Sweet Goods is designed to meet the high…
Adding Fun to Functional Breakfast Cereals
Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun…
US Nutrition Bar Market Trends for 2024
Here's a look at the 2024 US nutrition bar trends of flavor, indulgence, and protein+—along with key insights on what consumers want most in a bar.
A Look at the US Supplement Market
The US supplement market proves consumers’ health and wellness interests are evolving. Here's what you need to know about the market segments, growing and…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
The Rise of Functional Pet Food
The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and…
Top 5 Food and Beverage Megatrends for 2024: Part 2
The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.
Bakery Trends for 2024
While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024…
Top 5 Food and Beverage Megatrends for 2024: Part 1
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.
What's New in the Better-For-You Bakery Market
As consumers seek healthier lifestyles through better diet, they expect bakery products, as household staples, to play a supporting role. See the better-for-you…
Healthy Snacking Trends for 2024
The snacking landscape continues to evolve as more consumers seek healthier choices. Check out the 2024 healthy snacking trends to learn consumers’ top reasons…