Insights

Discover new Market and Consumer trends.

The Right Time for Protein Snacks

Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC

Sonja Matthews
Sonja Matthews

What Europeans Want from Protein Bars

Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.

What We Saw at Vitafoods Europe 2023

Key themes and ingredient trends emerged at Vitafoods Europe that hint at what’s coming next in the supplement and functional F&B categories.

Healthy Snacking

The shift toward healthier eating is an exciting trend that’s reshaping the snack food industry. It’s raising the bar and encouraging innovation among brands to…

Ways of Eating in Europe in 2023

The COVID-19 pandemic has accelerated consumers’ interest in healthy eating—including eating less meat. Here’s a look at the data on how European consumers are…

The Rise of Protein Snacking

Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…

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