Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…

Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Discover OvenPro Sweet Treats: Unveiling Innovative Solutions for Better-for-You Bakery at FIE
Launched at FI Europe (FIE), OvenPro ® Sweet Goods is designed to meet the high…
Functional Beverages to Support Wellbeing
Here's a look at functional beverage trends, what consumers say is important in a healthy beverage, and how flavor influences the perception of a product’s…
An Overview of Mood-Boosting Ingredients for Food and Beverage Formulations
In part one of our three-part series on “mood food,” learn why more consumers are reaching for products with mood benefits and discover the top mood-boosting…
The Right Time for Protein Snacks
Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC


What Europeans Want from Protein Bars
Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.
What We Saw at Vitafoods Europe 2023
Key themes and ingredient trends emerged at Vitafoods Europe that hint at what’s coming next in the supplement and functional F&B categories.
Healthy Snacking
The shift toward healthier eating is an exciting trend that’s reshaping the snack food industry. It’s raising the bar and encouraging innovation among brands to…
Ways of Eating in Europe in 2023
The COVID-19 pandemic has accelerated consumers’ interest in healthy eating—including eating less meat. Here’s a look at the data on how European consumers are…
7 Things Food Manufacturers Should Know about Generation Alpha
While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers…
The Rise of Protein Snacking
Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…