Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.
5 Insights on the Ready-to-Drink (RTD) Beverage Market
Explore the top trends shaping the ready-to-drink beverage market, from functional ingredients to protein fortification, and discover how brands can stay ahead.
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance recovery nutrients.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…
The Top 7 Micronutrients in Immune-Supporting Products
With consumer demand for immune support solutions still high, consider boosting the appeal of your next innovative food or beverage product with these top…
Novel Formats to Fight Supplement Pill Fatigue
In the evolving landscape of dietary supplements, one trend stands out: consumers are growing weary of traditional tablets and capsules.
What's Being Added to Water
New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking…
Fortified Water: What's Happening in 2025?
Learn the key trends shaping the fortified water segment, plus innovations to watch, brand successes, and actionable insights for manufacturers.