Insights

Discover new Market and Consumer trends.

woman drinking water
Insights

What's Being Added to Water

New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking…

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC

Sonja Matthews
Sonja Matthews
Global Trends in Hydration
Insights

Global Trends in Hydration

Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.
Yogurt Trends to Watch in 2025
Insights

Yogurt Trends to Watch in 2025

The yogurt category is getting even more nutritious—and delicious. Check out the 2025 yogurt trends, from high protein to new flavors.
Top Dairy Trends to Watch in 2025
Insights

Top Dairy Trends to Watch in 2025

Health and taste are driving global dairy trends, with functional dairy, healthier cheeses, and new flavors on the radar for 2025.
Top 5 Supplement Trends for 2025
Insights

Top 5 Supplement Trends for 2025

Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care…

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