Insights

Discover new Market and Consumer trends.

woman taking supplement
Insights

Global Supplement Update

Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences…

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC

Sonja Matthews
Sonja Matthews
man and woman on couch
Insights

New Normal for Snacking in Europe

Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.
The Rise of Botanicals
Insights

The Rise of Botanicals

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.
woman shopping
Insights

Upcoming Targets for Functional Products

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…
Athletic & Sports Performance
Insights

Athletic & Sports Performance

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating…
Future of Hydration
Insights

Future of Hydration

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states…

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