Insights
Discover new Market and Consumer trends.
What's New in the Better-For-You Bakery Market
As consumers seek healthier lifestyles through better diet, they expect bakery…
Bakery Trends for 2024
While convenience, affordability, and taste will continue to be important…
Top 5 Supplement Trends for 2024
A growing holistic approach to wellness is driving the latest trends in…
The Right Time for Protein Snacks
Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…
What Europeans Want from Protein Bars
Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.
A Snapshot of Gen Z: The Key Characteristics
With Gen Z growing up, food companies are taking a closer look at the concerns and preferences of this influential generation. From social media to health to…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Global Trends in Breakfast Cereals
Here’s a look at the global trends in breakfast cereals, the top cereal markets, and reasons people are increasing their consumption of breakfast cereal.
What We Saw at Vitafoods Europe 2023
Key themes and ingredient trends emerged at Vitafoods Europe that hint at what’s coming next in the supplement and functional F&B categories.
What Americans Are Snacking On Today
Our latest consumer study gives key insights on US snacking trends—including which snacks Americans are consuming right now and which ones are on the rise.
Ways of Eating in Europe in 2023
The COVID-19 pandemic has accelerated consumers’ interest in healthy eating—including eating less meat. Here’s a look at the data on how European consumers are…
7 Things Food Manufacturers Should Know about Generation Alpha
While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers…
The Rise of Protein Snacking
Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…