Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
US Sports Nutrition Outlook for 2025
Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends.
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative ingredients to health-focused formulations, helping manufacturers stay ahead.
5 Plant-Based Protein Trends for 2025
The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Revolutionize Your Bakery Offerings: Why Now is the Time to Embrace Protein-Enriched Snacks
Our solution makes it easy to formulate the protein-enriched baked goods today’s consumers are looking for and help your brand stand out as a leader in better…
What Americans Are Snacking On Today
Here’s a look at what consumers are snacking on today, the growing interest in protein-fortified and sugar-reduced snacks, and other key snacking trends.
Navigating the Future: Key Trends from Our Recent MegaTrends Webinar
Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product…
Innovating Indulgence: How R&D Teams are Redefining Healthy Snacking
As the snack industry pivots toward healthier options, R&D is charged with innovating indulgence to meet consumers’ dual demands for indulgence and health.
Energy Drink Trends: What to Expect in 2025
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
What Is 'Complete Nutrition'?
As consumer lifestyles continue to evolve, some food and beverage brands are taking a new approach to meet evolving needs through “complete nutrition" products.