Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Global Trends in Breakfast Cereals
These global breakfast trends reflect innovation in ingredients, nutritional formulation, flavor, and more. Check out the exciting ways the cereal category is…
Navigating the Energy Needs of Health-Conscious EMEA Consumers
Here’s a deep dive into health-conscious consumers’ different needs in energy management and the vital role of functional ingredients in supporting recovery and…
A Snapshot of Gen Z: The Key Characteristics
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Meeting the Demand for Healthy Snacks
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their…
Capitalizing on the Energy Trend in Supplements in Europe
Consumers’ energy needs are expanding, with expectations growing for healthier solutions. These functional ingredients can help brands formulate energy…
From Workout to Workday: How Functional Snacks Are Redefining Energy Recovery
Here’s how to develop functional snacks that restore and sustain energy levels to support active lifestyle consumers from the gym to the office.
Flavour Trends We're Watching in 2025
Here’s a look at the top 2025 flavour trends we're watching in foods and beverages—plus how our company is shaping the future of flavour.
Whey Protein: Your Ally in Satiety and Weight Management
Understanding how whey protein benefits weight management allows brands to address this top consumer concern.
Whey Protein: The Ultimate Ingredient for Muscle Building and Strength
Strengthen your brand with the science-backed benefits of whey protein for muscle building and strength.