4. On-the-Go Protein
Protein continues to be a sought-after nutrient, especially in snacks. This is because consumers expect snacks to provide satiety and hold them over until the next meal. On-the-go protein snacks like protein bars, snacking cheese, jerky, and RTD protein shakes let consumers easily bring their healthy snack to work, school, or the gym.
For active adults, exercise support benefits like muscle recovery and energy are also important. For example, 48% of US active consumers currently use protein bars as pre-workout products, and 46% use them post-workout.3 Meal replacement is another use of on-the-go protein products—either to eat healthily when in a rush or to help with weight management.
See our Bar Solutions—from ingredients to bar development services.
5. Fortified Snacks
Whether the snack of choice is a bar, RTD beverage, or snackable cereal, better-than versions are a clear stand-out to the active consumer. Added micronutrients such as vitamins and minerals, along with the top trending macronutrients protein and fiber, give active adults snack options they can feel good about.
While active consumers are likely to use nutritional supplements to promote optimal health, there is still a strong appeal in getting their nutrients through food. Brands looking at fortifying their snacks should consider that consumer awareness is especially high for vitamin C, calcium, iron, and plant protein.
Creating Foods and Beverages for Active Adults
These nutrition trends are overwhelmingly positive and can serve as a reminder of the important role of the food industry in supporting active and healthy lifestyles. To create foods and beverages for the active consumer, just remember that healthy nutrition is in!
Contact Glanbia Nutritionals to learn more about fortifying your products to provide the most important nutrients consumers are looking for. Our active and healthy lifestyle ingredients—from proteins to bioactives to custom nutrient premixes—have got you covered.