Pre- and Postnatal Product Launches Increasing Globally
Across the globe, the number and variety of nutrition products geared toward mothers have been expanding. Innova reports that the number of new food, beverage, and supplement launches featuring a pregnancy or breastfeeding claim grew by 18.2% from 2015 to 2019.
Asia led with 47.3% of these new product launches in 2019, followed by Europe at 24.7% and North America at 15.8%. The companies leading in pre- and postnatal food and beverage product launches are Pt Kalbe Farma (Indonesia) and Fonterra (New Zealand), followed by Mead Johnson Nutrition (U.S.) and Sarihusada (Indonesia).