Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Webinar Recap: Navigating the Growth Potential of Energy & Performance
Presented by Glanbia Nutritionals’ own Meghan Wahlin and Nick Morgan of data and insights company Nutrition Integrated, a recent webinar explores the growth…
Celebrate Mother's Day with a Look at Maternal Nutrition Trends
Mother’s Day is a time to celebrate all mothers and reflect on how we can support them to be their best. These maternal nutrition trends focus on keeping moms…
Is Birthday Cake Flavor Here to Stay?
Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Natural Products Expo West Trends
This year’s Expo West showcased functional beverage innovations, new sustainable packaging, brands laser-focused on authenticity, and much more. Here are the…
A Short Guide to Iron Supplements and the Active Female
While getting enough iron is extremely important for females—especially active females—only 27% of American women report taking iron. 1 Explore the market…
How Food Manufacturers Can Prepare for Paris 2024 Summer Olympics
The 2024 Summer Olympics will put a global spotlight on sports nutrition, and brands are already preparing. Here’s a look at trending nutrition topics like…
The Active Female Consumer
Active women today are interested in products that can support their active lifestyle, giving them the strength and energy to tackle each day head on. Foods…
What Is a Micronutrient Premix?
Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.
Potassium and Endurance
Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…