Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Potassium and Endurance
Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…
Creating a Functional Beverage for the 2023 Consumer
Consumers are reaching for functional beverages for energy, sleep support, immune health, and more. Learn how to create functional beverages for the 2023…
Amino Acids: The Building Blocks of Protein
Amino acids are the building blocks of proteins, supporting muscle recovery and providing energy. Here’s what to know to create a protein-building amino acid…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
ASPAC Functional Beverage Market Insights for 2023
The Asia Pacific functional beverage market is the largest in the world, with more growth ahead as consumers seek out functional drinks for immunity, energy…
Cheese It Up for National Cheese Lovers Day!
January 20th is National Cheese Lovers Day—a day for cheese lovers to celebrate the many ways to enjoy cheese. Here are some exciting cheese trends for…
Highlights from Fi Europe
Health of the planet and multiple means to personal health were the driving currents running through Fi Europe (FiE) in Paris December 6-8.
European Functional Beverage Market Insights for 2023
The 2023 European functional beverage market is focusing on consumers’ top needs such as energy and immunity support. However, consumer interest in other…
Year-End Roundup: Top 5 Blogs for 2022
It’s that time of year again! We’ve rounded up our most popular blog posts from 2022 to share the year’s most exciting innovations and insights—from nutrition…
What's Next for Plant-Based Sports Ingredients?
Plant-based sports nutrition products are on the rise globally as consumers seek healthier, more sustainable choices. Here’s a look at today’s global plant…