Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
What's New in the Breakfast Aisle?
Innovation is ramping up in the breakfast aisle. From indulgent flavors to high protein, today’s breakfast cereal trends reveal a lot about what’s on consumers’…
What Is a Functional Beverage?
From beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore…
The Clinical Nutrition Market: A Look at the Impact of COVID-19
The COVID-19 pandemic has impacted the global clinical nutrition market in important ways, with significant implications going forward. Here’s what clinical…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Functional Shots Highlight Holistic Wellness Trend
Functional shots for wellness are becoming more popular as consumers look for simple ways to boost and maintain their health. Explore the market growth in…
China Supplement Market Outlook for 2022
To determine China’s supplement market outlook for 2022, we look at the market dynamics, key players, and leading supplement trends.
What is the Next Trendy Snacking Product of 2022?
Snacking at home grew rapidly during COVID, with consumers seeking comfort and nutrition in a convenient format. See how the next trending snacking product of…
Who Is the Plant-Based Consumer?
Consumers’ interest in plant-based foods continues to grow. But who exactly is the plant-based consumer? Here’s a look at the key differences in plant-based…
4 Ways COVID Impacted Plant-Based Alternatives
The COVID pandemic is impacting the plant-based alternatives market in some important ways. These four trends show why plant-based eating is on the rise and how…
What's Next for Nutrition Bars in the Netherlands?
Nutrition bars have become a go-to healthy snack for many Dutch consumers. Here’s a look at the market and the trends ahead for nutrition bars in the…