Spotlight on Products
There are already some products out on the market that feature sustained energy & focus specifically for eAthletes and gamers. While energy drinks were certainly the first products to move into the space, brands created just for gaming are utilizing other formats to appeal to consumers who want more than a jolt of energy.
G FUEL Energy Formula is a powdered drink mix for gamers that promises energy, focus, and endurance. It uses a wide variety of ingredients including an “energy complex” of caffeine and the amino acids taurine, L-citrulline, and L-carnitine plus a “focus complex” of tyrosine, ATP, and bacopa leaf extract. It’s also fortified with several B vitamins and antioxidant fruit powders. For gamers who want even more convenience, G FUEL Energy Crystals provides an edible, dissolve-in-your-mouth format.
Mountain Dew Amp Game Fuel is an RTD beverage that offers alertness and accuracy to gamers and includes ingredients such as caffeine, theanine, ginseng, and B vitamins. Packaging features that address the needs of gamers include textured ink for a better grip and a resealable lid that can be opened and closed with one hand.
German company Runtime makes an RTD beverage for gamers called Performance Drink that contains green tea extract, branched chain amino acids, B vitamins, and isomaltulose instead of sugar. Runtime also offers gamers a meal replacement powder, under the brand name Next Level Meal which can be prepared in just 60 seconds in a shaker bottle.
The eSports market is an exciting and growing opportunity for food and beverage manufacturers. To get in the game, turn your pre-workout, beverage or snack into a functional product just for gamers with a custom nutrient premix from Glanbia Nutritionals. A custom nutrient premix can include amino acids, vitamins, botanicals, and more. Learn how a custom nutrient premix can take your products to the next level!