Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
What's Being Added to Water
New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking…
Fortified Water: What's Happening in 2025?
Learn the key trends shaping the fortified water segment, plus innovations to watch, brand successes, and actionable insights for manufacturers.
2025 Nutrition Trends for Active Adults: What They Are & Why They Matter
Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Global Trends in Hydration
Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.
Yogurt Trends to Watch in 2025
The yogurt category is getting even more nutritious—and delicious. Check out the 2025 yogurt trends, from high protein to new flavors.
Top Dairy Trends to Watch in 2025
Health and taste are driving global dairy trends, with functional dairy, healthier cheeses, and new flavors on the radar for 2025.
Top 5 Supplement Trends for 2025
Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in electrolyte products. Explore the science of electrolytes for recovery—plus…
Global Trends in Women's Health
Women’s health journey evolves through distinct stages—each with unique nutritional needs. See how brands can create tailored products for every life stage.