Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…

Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
Global Trends in Women's Health
Women’s health journey evolves through distinct stages—each with unique nutritional needs. See how brands can create tailored products for every life stage.
US Sports Nutrition Outlook for 2025
Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends.
5 Plant-Based Protein Trends for 2025
The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst


Healthy Snacking Trends for 2025
It’s full speed ahead for the healthy snack market as consumers embrace healthier eating habits through simple snack choices. Check out the 2025 healthy…
What Do Consumers Want in a Nutrition Bar?
Today’s consumers expect more from their nutrition bars, and brands that can deliver will see high growth ahead.
What Americans Are Snacking On Today
Here’s a look at what consumers are snacking on today, the growing interest in protein-fortified and sugar-reduced snacks, and other key snacking trends.
Navigating the Future: Key Trends from Our Recent MegaTrends Webinar
Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product…
Hidden Health Benefits of Cheese
Cheese is beloved by consumers as a comfort food, but it also provides a number of important health benefits that manufacturers should know.
Energy Drink Trends: What to Expect in 2025
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.