Insights

Discover new Market and Consumer trends.

"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."

Niki Kennedy

Insights & Content Director

Niki Kennedy  Insights & Content Director
Niki Kennedy  Insights & Content Director

The Power of Creatine

High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…

What's Being Added to Water

New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking…

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