Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
US Sports Nutrition Outlook for 2025
Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends.
5 Plant-Based Protein Trends for 2025
The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein…
Healthy Snacking Trends for 2025
It’s full speed ahead for the healthy snack market as consumers embrace healthier eating habits through simple snack choices. Check out the 2025 healthy…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
What Do Consumers Want in a Nutrition Bar?
Today’s consumers expect more from their nutrition bars, and brands that can deliver will see high growth ahead.
What Americans Are Snacking On Today
Here’s a look at what consumers are snacking on today, the growing interest in protein-fortified and sugar-reduced snacks, and other key snacking trends.
Navigating the Future: Key Trends from Our Recent MegaTrends Webinar
Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product…
Hidden Health Benefits of Cheese
Cheese is beloved by consumers as a comfort food, but it also provides a number of important health benefits that manufacturers should know.
Energy Drink Trends: What to Expect in 2025
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
What Is 'Complete Nutrition'?
As consumer lifestyles continue to evolve, some food and beverage brands are taking a new approach to meet evolving needs through “complete nutrition" products.