Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
2023 MegaTrends Part Three: Personalized Performance
This MegaTrend shows how athletes are driving personalization. Here’s a look at their diverse needs, innovations in wearables, and the next-gen athlete.
2023 MegaTrends Part Two: Refocusing on What Matters
Consumers are refocusing on their health and wellness, with mental health and new diets playing key roles. The Refocusing MegaTrend is reshaping what consumers…
2023 MegaTrends Part One: Finding "Eatopia"
One rising 2023 MegaTrend was consumers’ search for holistic wellness—through food. See how snack occasions can help consumers find “Eatopia” and how new…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Personalization in Food and Drinks
Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged water. Learn what all the excitement is about and who might be the next big…
2023 Trends in Functional Nutrition
2023 functional nutritional trends reveal what consumers want from functional products and why. They also point to key opportunities, including functional…
US Functional Beverage Market Insights 2023
As the US functional beverage market expands, interest in energy, hydration, and protein is ramping up. Here are some of the claims, flavors, and benefits…
The Healthy Breakfast Paradox
This September 26th is Better Breakfast Day. Learn why Better Breakfast Day is so important, what consumers consider a healthy breakfast, and how morning snacks…
What to Eat? Everyday Nutrients for Mood-Boosting and Stress Relief
Learn the everyday nutrients to eat for mood-boosting and stress relief in part three of our three-part “mood food” series.