Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
What Is 'Complete Nutrition'?
As consumer lifestyles continue to evolve, some food and beverage brands are taking a new approach to meet evolving needs through “complete nutrition" products.
Global Trends in Breakfast Cereals
These global breakfast trends reflect innovation in ingredients, nutritional formulation, flavor, and more. Check out the exciting ways the cereal category is…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new approaches to energy and hydration are creating growth opportunities in the market.
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
A Snapshot of Gen Z: The Key Characteristics
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly…
Meeting the Demand for Healthy Snacks
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their…
Navigating New Horizons in Pet Food & Treat Trends
High pet owner demands for premium nutrition, ingredients, and health benefits require new approaches—from AI to data analytics—while balancing price concerns.
Unlocking Ageless Vitality: Insights from Our Recent Webinar
Here’s a recap of our nutritional solutions webinar on Ageless Vitality—with consumers’ top healthy aging priorities and generational differences—to guide the…
Flavor Trends We're Watching in 2025
Here’s a look at the top 2025 flavor trends we're watching in foods and beverages—plus how our company is shaping the future of flavor.
What Salty Snacks Can Offer
Consumers reach for salty snacks to de-stress and boost their mood. This creates an opportunity for functional salty snacks with mood-boosting ingredients…