Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
What Americans Are Snacking On Today
Here’s a look at what consumers are snacking on today, the growing interest in protein-fortified and sugar-reduced snacks, and other key snacking trends.
Navigating the Future: Key Trends from Our Recent MegaTrends Webinar
Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product…
Hidden Health Benefits of Cheese
Cheese is beloved by consumers as a comfort food, but it also provides a number of important health benefits that manufacturers should know.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Energy Drink Trends: What to Expect in 2025
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
What Is 'Complete Nutrition'?
As consumer lifestyles continue to evolve, some food and beverage brands are taking a new approach to meet evolving needs through “complete nutrition" products.
Global Trends in Breakfast Cereals
These global breakfast trends reflect innovation in ingredients, nutritional formulation, flavor, and more. Check out the exciting ways the cereal category is…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new approaches to energy and hydration are creating growth opportunities in the market.
A Snapshot of Gen Z: The Key Characteristics
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly…
Meeting the Demand for Healthy Snacks
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their…