Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new…
US Nutrition Bar Market Trends for 2024
Stay ahead in the fast-evolving nutrition bar industry with our nutrition bar market trends update, supported by our unique expertise in nutrition and health…
The Rising Demand for Collagen: Insights for Marketers and Product Developers
As collagen demand grows, these consumer insights offer marketers and product developers strategies to create more tailored and successful collagen products.
Whey Protein: Your Ally in Satiety and Weight Management
Understanding how whey protein benefits weight management allows brands to address this top consumer concern.
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Whey Protein: The Ultimate Ingredient for Muscle Building and Strength
Strengthen your brand with the science-backed benefits of whey protein for muscle building and strength.
Global Immune Supplement Trends for 2024 and Beyond
Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the…
How Protein Is Driving Snacking in Europe
European snacking habits are changing—and protein is playing a big role. See the results of our latest consumer research to learn what consumers are choosing…
Whey Protein: The Post-Workout Recovery Powerhouse
Post-workout nutrition is critical to speedy exercise recovery. Learn why whey protein is the most effective recovery ingredient.
Whey Protein: Empowering Immune Health
Here’s a deep dive into whey protein benefits for immune system health—based on key bioactives and amino acids—that make whey protein a top choice for immune…
Beyond Pills: Innovation in Supplement Delivery Formats
Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in…