Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Whey Protein: Empowering Immune Health
Here’s a deep dive into whey protein benefits for immune system health—based on key bioactives and amino acids—that make whey protein a top choice for immune…
Beyond Pills: Innovation in Supplement Delivery Formats
Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in…
Strengthening Golden Years: Whey Protein's Role in Healthy Aging and Sarcopenia Prevention
Protein's role goes beyond sports performance–it’s essential for healthy aging. Explore the science behind protein and senior health.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Top Trends in Women's Health and Nutrition
As consumer trends in women’s health and nutrition evolve, new opportunities are emerging to address these needs with innovative women’s nutrition products.
Unlock the Power of Collagen Tripeptides
Witness the market transformation with marine collagen tripeptides.
What Brits Are Snacking on Today
The latest consumer research reveals key UK snacking trends—including which snacks Brits are consuming right now and which snacks are on the rise.
Energizing Innovation: Beyond the Buzz of Today's Consumer Energy Demands
Consumers are looking to improve their energy, but do they want a quick boost or sustained energy? A beverage or a bar? Here, we define the needs and…
Giving Aging the A-OK
Boomers are taking a different approach to aging than past generations. They’re not trying to turn back the clock, but they do want products that help them age…
The New Look of Healthy Aging: Active Aging
As active consumers age, their bodies change, and so do their nutrient needs. Products designed for active aging provide the support they need to maintain their…