Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Amino Acids: The Building Blocks of Protein
Amino acids are the building blocks of proteins, supporting muscle recovery and providing energy. Here’s what to know to create a protein-building amino acid…
2023 Nutrition Trends for Active Adults: What They Are & Why They Matter
The new active lifestyle consumer is driving mainstream growth in sports nutrition products. See the top 2023 nutrition trends for active adults and how the…
ASPAC Functional Beverage Market Insights for 2023
The Asia Pacific functional beverage market is the largest in the world, with more growth ahead as consumers seek out functional drinks for immunity, energy…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Top Dairy Trends to Watch in 2023
The dairy category offers consumers so much—indulgent taste, healthy nutrition, and functional wellness benefits. All these attributes are showing up in the…
Cheese It Up for National Cheese Lovers Day!
January 20th is National Cheese Lovers Day—a day for cheese lovers to celebrate the many ways to enjoy cheese. Here are some exciting cheese trends for…
Highlights from Fi Europe
Health of the planet and multiple means to personal health were the driving currents running through Fi Europe (FiE) in Paris December 6-8.
European Functional Beverage Market Insights for 2023
The 2023 European functional beverage market is focusing on consumers’ top needs such as energy and immunity support. However, consumer interest in other…
Year-End Roundup: Top 5 Blogs for 2022
It’s that time of year again! We’ve rounded up our most popular blog posts from 2022 to share the year’s most exciting innovations and insights—from nutrition…
Fortified Water: What's Happening in 2023?
Consumers’ growing interest in health and wellness is being met with some exciting innovations in fortified water. Discover the top fortified water trends for…