Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Exploring New Flavors through Snacks
Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends…
Consumers Crave Conscious Indulgence in Snacking
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Better-for-You Snacking: Trends and Opportunities
Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.
What's New in the Snack Aisle for 2024?
A look at the 2024 snack trends—from exotic savory flavors to meat jerky makeovers—plus the opportunities ahead for brands.
New Normal for Snacking in Europe
Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.
The Rise of Botanicals
Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.
Millennial Mothers and Mental Health
Millennial mothers face unique mental health challenges. Targeted nutritional support products with key ingredients can address their needs.
Upcoming Targets for Functional Products
Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…