Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
US Functional Beverage Market Insights for 2025
Learn what’s driving the top US functional beverage trends and how new approaches to energy and hydration are creating growth opportunities in the market.
A Snapshot of Gen Z: The Key Characteristics
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly…
Meeting the Demand for Healthy Snacks
What’s driving the demand for healthy snacks? Our consumer insights reveal the top healthy snacking need states for consumers and how brands can tailor their…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Navigating New Horizons in Pet Food & Treat Trends
High pet owner demands for premium nutrition, ingredients, and health benefits require new approaches—from AI to data analytics—while balancing price concerns.
Unlocking Ageless Vitality: Insights from Our Recent Webinar
Here’s a recap of our nutritional solutions webinar on Ageless Vitality—with consumers’ top healthy aging priorities and generational differences—to guide the…
Flavor Trends We're Watching in 2025
Here’s a look at the top 2025 flavor trends we're watching in foods and beverages—plus how our company is shaping the future of flavor.
What Salty Snacks Can Offer
Consumers reach for salty snacks to de-stress and boost their mood. This creates an opportunity for functional salty snacks with mood-boosting ingredients…
US Nutrition Bar Market Trends for 2024
Stay ahead in the fast-evolving nutrition bar industry with our nutrition bar market trends update, supported by our unique expertise in nutrition and health…
The Rising Demand for Collagen: Insights for Marketers and Product Developers
As collagen demand grows, these consumer insights offer marketers and product developers strategies to create more tailored and successful collagen products.