Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
The Rising Demand for Collagen: Insights for Marketers and Product Developers
As collagen demand grows, these consumer insights offer marketers and product developers strategies to create more tailored and successful collagen products.
Whey Protein: Your Ally in Satiety and Weight Management
Understanding how whey protein benefits weight management allows brands to address this top consumer concern.
Whey Protein: The Ultimate Ingredient for Muscle Building and Strength
Strengthen your brand with the science-backed benefits of whey protein for muscle building and strength.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Global Immune Supplement Trends for 2024 and Beyond
Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the…
How Protein Is Driving Snacking in Europe
European snacking habits are changing—and protein is playing a big role. See the results of our latest consumer research to learn what consumers are choosing…
Whey Protein: The Post-Workout Recovery Powerhouse
Post-workout nutrition is critical to speedy exercise recovery. Learn why whey protein is the most effective recovery ingredient.
Whey Protein: Empowering Immune Health
Here’s a deep dive into whey protein benefits for immune system health—based on key bioactives and amino acids—that make whey protein a top choice for immune…
Beyond Pills: Innovation in Supplement Delivery Formats
Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in…
Strengthening Golden Years: Whey Protein's Role in Healthy Aging and Sarcopenia Prevention
Protein's role goes beyond sports performance–it’s essential for healthy aging. Explore the science behind protein and senior health.