Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Top Trends in Women's Health and Nutrition
As consumer trends in women’s health and nutrition evolve, new opportunities are emerging to address these needs with innovative women’s nutrition products.
What Brits Are Snacking on Today
The latest consumer research reveals key UK snacking trends—including which snacks Brits are consuming right now and which snacks are on the rise.
Unlock the Power of Collagen Tripeptides
Witness the market transformation with marine collagen tripeptides.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Energizing Innovation: Beyond the Buzz of Today's Consumer Energy Demands
Consumers are looking to improve their energy, but do they want a quick boost or sustained energy? A beverage or a bar? Here, we define the needs and…
Giving Aging the A-OK
Boomers are taking a different approach to aging than past generations. They’re not trying to turn back the clock, but they do want products that help them age…
The New Look of Healthy Aging: Active Aging
As active consumers age, their bodies change, and so do their nutrient needs. Products designed for active aging provide the support they need to maintain their…
Exploring New Flavors through Snacks
Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends…
Consumers Crave Conscious Indulgence in Snacking
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
Global Supplement Update
Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences…