Insights

Discover new Market and Consumer trends.

Is Birthday Cake Flavor Here to Stay?

Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out…

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC

sonja
sonja

Natural Products Expo West Trends

This year’s Expo West showcased functional beverage innovations, new sustainable packaging, brands laser-focused on authenticity, and much more. Here are the…

Flavor Trends We're Watching in 2023

Here are the 2023 flavor trends we're watching for functional beverages, sports nutrition, snacks, and gummies—plus a look ahead at Foodarom’s new flavors for…

The Active Female Consumer

Active women today are interested in products that can support their active lifestyle, giving them the strength and energy to tackle each day head on. Foods…

What Is a Micronutrient Premix?

Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.

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