Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Esports Performance Nutrition Trends
Professional gamers are beginning to be recognized as athletes with specific performance nutrition needs—such as optimal energy, focus, and vision. Here’s a…
Middle-Aged Male Consumers Seek Protein for Energy, Survey Finds
In the pursuit of increased energy—both mental and physical—many middle-aged men (defined as men between the ages of 35-49) are looking to protein to fit the…
Flavor of the Month: Berry Flavors a Big Hit with Consumers
As berry season approaches, consumers are reminded of the refreshing, sweet, and tangy flavors of their favorite berries. Consumers don’t have to wait until…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
How Changing Consumer Diets May Impact Food and Beverage
Consumers’ eating habits have been changing in surprising ways due to COVID-19. Week 8 of Glanbia Nutritional’s consumer survey research reveals that 63 percent…
Plant-Based Sports Nutrition Hits the Mark for Eco-Conscious Consumers
Plant-based diets are on the rise as more consumers pursue environmentally sustainable lifestyles. This trend is influencing nearly all food and beverage…
Consumers Changing Brands as COVID-19 Impacts Supply Chain
Glanbia Nutritionals' consumer research continues to track how the COVID-19 crisis is impacting the food supply chain. Week 8 results of our survey reveal that…
In-Person Grocery Runs Continue to Decline
The COVID-19 outbreak continues to reshape consumers’ food purchasing behaviors, ranging from the products they’re buying to the places they’re shopping…
Nutrition that Boosts Immunity: A Look at 2020 Global Consumer Trends
As a growing number of consumers explore how to boost the immune system quickly, there’s been a surging interest in immune system supplements. Explore global…
Vitamin & Mineral Consumption Is on the Rise During the COVID-19 Crisis
Glanbia Nutritionals' ongoing survey research is tracking the impact of COVID-19 on consumers' food and nutrition purchasing and consumption for the second week…