Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Grass-Fed Trend Resonates with Today's Consumers
Consumers’ interest in grass-fed proteins is on the rise. Grass-fed proteins check all the right boxes - health, animal welfare, sustainability, and premium…
Sports Nutrition: A Look at What Modern Consumers Want
The health benefits and convenience of sports nutrition products are pulling in mainstream consumers. From functional snacks to personalized nutrition for women…
Meatless Meat
With the Beyond Burger and Impossible Burger expanding throughout fast-food chains across the country, the meatless meat trend is disrupting business as usual…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Innovations in Frozen Pizza Put a New Spin on the Pie
With frozen pizza sales rising, manufacturers are using innovation to make their products stand out to consumers. Learn which frozen pizza innovations can help…
Health and Wellness Concerns Drive Choice in Prepared Foods
It wasn’t long ago that choosing prepared foods was 100 percent driven by convenience. But thanks to Millennials’ and Boomers’ keen interest in healthy foods…
Functional Nutrition Bars: What Consumers Want
Functional bars are on the rise globally. Learn which markets are growing the fastest and what consumers are looking for in functional bars.
Portable Snacks: The Modern Snacker's Holy Grail
"Today and in the future, snacking is about solving small problems for consumers ..., " said David Portalatin of the NPD Group. 1
Cold Comfort
For years, the idea of a great-tasting, guilt free frozen dessert has always been just that — largely an idea. Then Halo Top came along, racking up $342.2…
Our Top 5 Mega Movements
We often refer to changes in consumer behavior as ‘trends’. But the word trend can seem very short sighted...after all, trends come and go. We feel these five…