Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…

Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Consumers Turn to Sports Nutrition Looking for Mental and Physical Health
Consumers are increasingly looking to sports nutrition products to help support their physical and mental wellbeing for optimum performance. Learn about this…
Flavor of the Month
Did you know cotton candy was invented by a dentist? Explore the history of this beloved childhood treat and see how manufacturers are using the fun flavor of…
Consumers Return to Restaurants as Stay-at-Home Orders Ease
Consumers are beginning to return to restaurants as restrictions ease, according to Week 12 of Glanbia Nutritionals' ongoing research on the consumer impact of…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director


What Interest in Intermittent Fasting Means for Food & Beverage Manufacturers
With reported health benefits ranging from weight loss to increased focus and energy, intermittent fasting has been dubbed “the new keto.” See how this trending…
Plant-Based Product of the Month
From superfood ingredients to bio-based packaging, innovation is going strong in the plant-based ice cream category. See why plant-based ice creams and frozen…
Flavor of the Month
Floral flavors are blossoming this summer in foods and beverages! Explore the history of floral flavors, the most popular florals for foods and beverages, and…
Esports Performance Nutrition Trends
Professional gamers are beginning to be recognized as athletes with specific performance nutrition needs—such as optimal energy, focus, and vision. Here’s a…
Middle-Aged Male Consumers Seek Protein for Energy, Survey Finds
In the pursuit of increased energy—both mental and physical—many middle-aged men (defined as men between the ages of 35-49) are looking to protein to fit the…
Flavor of the Month: Berry Flavors a Big Hit with Consumers
As berry season approaches, consumers are reminded of the refreshing, sweet, and tangy flavors of their favorite berries. Consumers don’t have to wait until…