Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
What's New in Pre-Workout Beverages?
Pre-workout beverages are gaining a strong following as more consumers become aware of the science-based benefits of pre-workout formulas. In turn…
Multi-Sensory Food Trends Picking Up Steam Heading into 2021
Fizzy coconut water kefir, hot chile pepper donuts, and black charcoal ice cream are some of the bold approaches to engaging more of the consumers’ senses…
What 2021 Trends Keep Food Execs Awake at Night?
Things are looking up for the food industry in 2021. The end is in sight for unpredictable food purchasing behaviors, and new food trends are emerging. Here’s a…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Immunity a Key Nutritional Factor for Consumers in Wake of Coronavirus Worries
Seemingly overnight, immunity moved to the top of the list of consumers’ health concerns in response to the COVID-19 outbreak. Surging interest in products that…
How Will 2021 eSports Trends Impact Food and Beverage Choices?
With the COVID-19 situation impacting the eSports market in unpredictable ways, many companies are wondering what’s in store for eSports in 2021—including food…
Spreadable Food: What's Ahead in 2021?
From peanut butter to cheese, spreadable food has been providing families with a convenient option for delicious nutrition long before the COVID lockdown. Here…
What's Trending with Kefir in 2021?
Surging interest in immune system health has put a spotlight on probiotic products. Here we explore the growth in the global kefir market and the top trends in…
What's Behind the Refrigerated Nutrition Bars Trend?
Bring your jacket because nutrition bars are on the move to cooler locations.
A Visual Feast: Part 1 - How Color Influences Our Perception of Flavors
Dive into part 1 of a 3-part series on how color affects our food and beverage choices and perceptions. In our first part of the series, we explore some…