Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Home Workout Warriors Choose High-Protein Snacks to Prevent Burnout
With an uptick in home workouts due to the COVID lockdown, many consumers are looking for high-protein snacks to support their efforts. Check out some of the…
What Does Clean Label Mean for Dairy
When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the…
What's on the Horizon for Plant-Based Protein in 2021?
Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Top Trends in Infant Nutrition for 2021
Infant nutrition is an exciting category that continues to be driven by new research and innovation while also addressing the concerns most important to parents…
A Visual Feast – Part 2 – How Color Affects Food Sales
There’s a reason you don’t see many beige Ferraris...
Baby Boomers Make Up a Major Segment of the Nutritional Supplement Market
Baby boomers make up a powerful consumer segment. There are 75 million of them in the United States and they aren’t getting any younger. As boomers approach…
Addressing Flavor Challenges in High Protein RTD Products
From sports nutrition beverages to meal replacement drinks, protein RTDs are a favorite with consumers for their nutrition and convenience. But they also have…
How to Build Consumer Trust in the Food Industry
In the midst of COVID-19, food safety has been top of mind to consumers. Explore options for food brands to inspire trust among their consumers.
Active Lifestyle Consumers Reach for Micronutrients for Support
Active consumers are becoming increasingly aware of how important certain micronutrients are to keeping them healthy and feeling their best. Here’s a look at…