Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Celebrating Amazing Women Driving Food & Ag Innovation for Women’s History Month
Food innovation is alive and well, with some amazing women pushing boundaries to ensure a food supply that can meet the needs of the future. From urban closed…
Flexitarians: Who Are They?
As more consumers embrace the flexitarian diet, it’s important for food and beverage manufacturers to understand who these consumers are, as well as the reasons…
Women's History Month: 4 Women Who Helped Shape the Nutrition Industry
In celebration of Women’s History Month, learn about four pioneering women in nutrition whose influences can still be felt today—from school lunch programs to…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
German Consumers Turn to Supplements for Immunity Support
The German supplement market is feeling the impact of consumers’ growing interest in immunity support due to COVID-19. Here’s a look at German consumers’…
Home Workout Warriors Choose High-Protein Snacks to Prevent Burnout
With an uptick in home workouts due to the COVID lockdown, many consumers are looking for high-protein snacks to support their efforts. Check out some of the…
What Does Clean Label Mean for Dairy
When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the…
What's on the Horizon for Plant-Based Protein in 2021?
Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021…
Top Trends in Infant Nutrition for 2021
Infant nutrition is an exciting category that continues to be driven by new research and innovation while also addressing the concerns most important to parents…
A Visual Feast – Part 2 – How Color Affects Food Sales
There’s a reason you don’t see many beige Ferraris...