Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Baby Boomers Make Up a Major Segment of the Nutritional Supplement Market
Baby boomers make up a powerful consumer segment. There are 75 million of them in the United States and they aren’t getting any younger. As boomers approach…
Addressing Flavor Challenges in High Protein RTD Products
From sports nutrition beverages to meal replacement drinks, protein RTDs are a favorite with consumers for their nutrition and convenience. But they also have…
How to Build Consumer Trust in the Food Industry
In the midst of COVID-19, food safety has been top of mind to consumers. Explore options for food brands to inspire trust among their consumers.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Active Lifestyle Consumers Reach for Micronutrients for Support
Active consumers are becoming increasingly aware of how important certain micronutrients are to keeping them healthy and feeling their best. Here’s a look at…
Sports Nutrition Goes Vegan
Consumer demand for plant-based options is impacting categories throughout the food industry—including sports nutrition. In 2020, 15% of global performance…
How Food and Beverage Manufacturers Can Level Up in the eSports Market
The eSports market, forecast to reach $1.8 billion by 2022 1, has become a global phenomenon with international tournaments, professional gamers, sponsors…
5 Lessons Supplement Manufacturers Can Learn from Global Consumers
Glanbia Nutritionals surveyed consumers around the world to gain insights into consumer trends in nutritional supplements. Here we explore five important…
A Look at the 2021 Sugar Substitutes Market
Strong consumer interest in healthier snacking options is driving growth in the sugar substitutes market. Here’s a look at the trend in sugar-free foods and…
What's New in the Bakery Aisle for 2021?
The past year has driven renewed demand for foods that offer benefits like convenience, comfort, or healthy nutrition. These effects are being seen throughout…