More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by the desire to stay well. Here’s a look at recent data that reveals how COVID-19 has impacted consumers’ perceptions of health across the globe.  

High protein foods have expanded beyond the shakes and bars loved by competitive athletes into mainstream snacks and meals for all consumers. Catalina Crunch high protein cereal, Kodiak Cakes Flapjack Cups and Ready Protein Water are part of the newest wave of protein products on the market. But what’s continues to drive this trend, and will it last?  

Research into bioactives continues to expand opportunities in functional foods and beverages. Check out 2021’s top trends in bioactives for food and beverage.

The RTD beverage landscape looks radically different from just a decade ago. Soda sales are slowing while water sales are growing, and terms like “craft,” “cold brew,” and “natural energy” have gone mainstream, largely due to Millennials, who continue to drive growth in RTD beverages. And most notably, healthy is becoming an expectation of RTD beverage consumers. 

Plant-based meats got an unexpected boost last year when meat shortages forced consumers to explore alternatives. Taste, variety, and sustainability have kept them coming back for more. See how plant-based meats will ride the wave into 2021!

With an impressive 20% growth in 2020, it seems that plant-based milk is solidifying its place in American refrigerators.¹ Though almond, soy, and coconut milks are leading the pack, a surge in innovation is keeping consumers engaged—including new ingredients, clever claims, and spin-off products like plant-based whipped creams and new decadent creamers.