Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities. 

For this month’s flavor inspiration, learn how lemon, thyme, and caramel combine for an elevated and truly delightful flavor experience.

With retail ice cream sales up from the new stay-at-home lifestyle, manufacturers may be wondering how to keep their captive audience engaged. From new flavors like Ruby Cacao to functional CBD ice creams, check out the coolest ice cream trends this holiday season.

Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Consumers are eating cookies more often due to the rise in at-home snacking during the pandemic lockdown. Mintel’s research reveals why consumers are eating cookies and key opportunities to expand sales with better-for-you cookies. 

Whether for work or school, consumers everywhere are looking for ways to perform their best mentally. Nootropics offers an exciting opportunity to meet this need.

The rapid expansion of e-commerce grocery due to the pandemic has created many new challenges for grocery retailers. Learn about the new strategies retailers are using and the emerging opportunity for shelf-stable yogurt in e-commerce.

The U.S. ready-to-drink (RTD) sports drink market has grown to over $10 billion annually thanks to new categories of consumers.1 Learn how the broad appeal of convenient, healthy refreshment is winning fans beyond the sports crowd and which innovations can help RTD beverage manufacturers capitalize on this growing opportunity.