What's Being Added to Water
InsightNew products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking for.
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Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the development of customized products like “brain water” for kids.
Ingredient Solutions for Optimized Energy
Featured ContentAs human needs evolve, so do our energy requirements.
The Rise of Functional Pet Food
InsightThe functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food.
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.
The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.
Create Next-Gen Energy and Sports Ready-to-Drink Beverages with Adenosine 5-Triphosphate (ATP)
GuideConsumers want products that support a host of their energy and performance-related needs — from sustaining energy to refueling or recovering. Though ingredients like caffeine still dominate, more people are looking for functional, nonstimulant ingredients backed by science.
Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.
OptiATP™
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Optimized Bioidentical Adenosine 5-Triphosphate (ATP) to Fuel the Body