Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Plant-Based Sports Nutrition Ingredient Trends in Europe
Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition…
ASPAC Nutrition Bar Market Trends for 2022
Concerns over staying healthy combined with the need for convenient food options is supporting growth in Asia Pacific’s nutrition bar market. The 2022 nutrition…
A Deep Dive into the European Supplement Market | Part 1
As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
3 Emerging Sports Nutrition Trends Will Impact Your Marketing Efforts
As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address…
Opportunities in Fortifying Functional Food and Beverage in Europe
Functional and fortified foods and beverages are growing across Europe. For brands to tap into this growth, it's essential to understand recent changes in…
Dairy Protein is Science-Backed Premium Protein Choice
Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality…
A Refreshed Aesthetic in Sports Nutrition
As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty…
Menu Trends Featuring Plant-Based Meat Alternatives
Plant-based meat alternatives are moving beyond the burger in food service. See the exciting innovations in plant-based meats that are showing up on today’s…
What We Saw at Natural Products Expo West
Less sugar sweet treats, edible glitter, and functional mushrooms are just a few of the trends that captured our attention at this year’s Natural Products Expo…