Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
World Driven by Wellness: Healthy Body, Healthy Mind
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity…
The New Look of Weight Management
Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are…
Keto Trends in Europe
The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Emerging Topics in Sports Nutrition
Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics…
The Opportunity for Savory High-Protein Snacking
With consumers shifting toward healthier snacks to support weight loss and fitness goals after the lockdown, high-protein savory snacks present a key…
Trends in Sauces and Spreads
As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers.
The Lift of the Limited Time Offer: How a Special Offering Can Boost Your Brand
Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond…
Innovations in Pet Treats
The pet treat segment is evolving fast—innovating with ingredients, health claims, and formats that promise to please both pets and pet owners.
The Pandemic Pet Effect: Global Trends for Pet Food in 2022
Both pet ownership and pet food launches have been growing globally due to the pandemic. Emerging pet food trends offer insights into how pet owners’ interest…