Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Innovations in Pet Treats
The pet treat segment is evolving fast—innovating with ingredients, health claims, and formats that promise to please both pets and pet owners.
The Pandemic Pet Effect: Global Trends for Pet Food in 2022
Both pet ownership and pet food launches have been growing globally due to the pandemic. Emerging pet food trends offer insights into how pet owners’ interest…
A Recap of the Sports & Active Nutrition Summit
The 2022 Sports & Active Nutrition Summit was a great opportunity to catch up on the latest science and trends in the industry. Check out our top takeaways from…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Why Consumers Like Crunch
Recent research shows that people have distinct texture preferences regarding food. Here’s a look at the science behind texture preferences and why crunch is so…
A Snapshot of the Clinical Nutrition Market
Three key trends are driving growth in the clinical nutrition market, creating new opportunities for nutrition-focused companies. Understanding these trends…
The Active US Female Consumer of Today
Active female consumers have specific needs. Food, beverage, and supplement products that offer female-focused benefits and address their lifestyles is a major…
History of Cheddar
The rich tradition of cheddar cheese making continues today but with more flavors, colors, and textures available than ever before.
Innovative Bar Processing Methods
As clean label continues to trend in nutrition bars, many manufacturers are responding with creative approaches to clean label that are resonating with…
How to Formulate the Perfect Bar
It sounds simple enough to give consumers a delicious, decadent nutrition bar packed with in-demand ingredients like protein. What could go wrong? Apparently, a…