Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Flavor of the Month: Juniper Mint
Products featuring new flavors like juniper mint stand out on the shelf and appeal to consumers looking for some taste excitement from their foods and beverages…
The Ayurvedic Wonder: Ashwagandha
With the pandemic bringing physical and mental well-being to the forefront, consumers are increasingly seeking out natural solutions like ashwagandha to help…
Year-End Roundup: Top 5 Blogs of 2021
2021 has been a year of transformative insights and innovation in food and beverage, with manufacturers rapidly shifting to meet consumers’ evolving needs. Our…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Supporting Cognition in Kids and Teens
While we often think of nutrients as important to support growing bodies, we may overlook how important nutrients are to the developing brain and cognitive…
Trends in Kids' Snacking
The emergence of new routines following the pandemic is shaping trends in kids’ snacking. Explore these changes in kids’ snacking and see what’s most important…
The Global Protein Market: What Consumers Want in 2022
The global protein market is expanding and evolving as consumers’ demand for protein grows. From next-gen plant-based meats to on-the-go protein snacks to dairy…
Trends in High Protein Bakery
With bakery products an essential part of everyday life for most Americans, consumers are increasingly looking to the bakery category as a way to support their…
Celebrate National Cookie Day December 4
Consumers are eating cookies more often due to the rise in at-home snacking during the pandemic lockdown. Mintel’s research reveals why consumers are eating…
Flavor of the Month: Lemon Thyme Caramel
For this month’s flavor inspiration, learn how lemon, thyme, and caramel combine for an elevated and truly delightful flavor experience.