Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Spot the Difference: Whey Protein Isolate versus Concentrate
Although whey protein is the gold standard in sports nutrition, deciding between whey protein isolate and whey protein concentrate requires careful…
Dairy-Free Milk Provides Calcium for Children with Milk Allergies
Fortification of dairy alternatives with calcium is essential, especially when dairy milk is not an option in early life. Learn about some of the issues…
How Major Manufacturers Are Targeting Gamers
From sponsoring eSports events to formulating products just for gamers, learn how major food and beverage companies are engaging with the eSports market…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Trends in Dairy and Dairy Alternatives
The expanding dairy market has grown to include plant-based dairy and, more recently, dairy made through cellular agriculture—promising something for everyone…
What Protein Bars Need to Break Through in Breakfast
Though most closely associated with snacking, protein bars can also be a breakfast solution—particularly for consumers in a hurry. Learn how to formulate a…
Global Flavors of Breakfast
From cornetti to papaya to miso soup, here’s a look at what people around the world are eating for their most important meal of the day.
Cheese Trends in Australia and New Zealand
With the pandemic lockdown increasing consumer demand for cheese, brands are responding with new products to meet their needs—especially for health and…
Flavor of the Month: Juniper Mint
Products featuring new flavors like juniper mint stand out on the shelf and appeal to consumers looking for some taste excitement from their foods and beverages…
The Ayurvedic Wonder: Ashwagandha
With the pandemic bringing physical and mental well-being to the forefront, consumers are increasingly seeking out natural solutions like ashwagandha to help…